Mumbai: Smart Value Homes, a 100 per cent subsidiary of Tata
Housing Development Company, today said it has launched an affordable housing
project in Bangalore, marking its entry into the city.
Smart Value Homes is developing affordable
homes under two brands Shubh Griha New Haven and currently has projects in
Mumbai, Ahmedabad, Chennai and Pune.
"Envisaging a rising demand for affordable
homes with premium facilities in the Silicon Valley of India, we are pleased to
bring this iconic and successful affordable housing brand for the people of
Bangalore," Tata Housing managing director and chief executive officer
Brotin Banerjee said in a statement.
The Bangalore project would be developed under the
New Haven brand, he said.
"New Haven - self-contained, amenity and
lifestyle affordable homes are intended for the urban aspirers' segment of
consumers that have a distinct lifestyle preference. The launch of New Haven in
Bengaluru is in line with our expansion plans for the Smart Value Homes across
the country," Banerjee said.
New Haven, Bangalore is the fourth project of Smart Value Homes
under the brand name. The first New Haven was developed in Boisar and later at
Vasind near Mumbai and early this year in Ahmedabad, the release said.